Fox is charging upwards of $7 million for a 30-second Super Bowl ad. And as usual, companies are trying to make it count by loading their commercials with celebrities.
Here are some previews of what we're going to see:
1. Chris Hemsworth and Chris Pratt will be in an ad promoting Meta's Ray Ban glasses that allow you to take photos and video, listen to music, and take calls. (Check out previews from Pratt and Hemsworth.)
2. Doja Cat is already trying to photobomb her way into this year's Taco Bell ad, despite their no-celebrity rule.
3. Post Malone and comedian Shane Gillis want to make "C'mon!" the new "Whazzuuup" in this year's Bud Light ad.
4. Stella Artois is building up to the reveal of David Beckham's long-lost twin brother, whom his parents named "Other David".
6. Check out the Budweiser Super Bowl ad. And here's a preview for the Uber Eats ad starring Charli XCX and Martha Stewart. Matthew McConaughey will be in the ad, too.
7. Coors Light decided to forego celebrities in favor of SLOTHS. And frankly, I really wish I hadn't seen this one until the game, because everything from the concept to the execution is an A+.
8. You can't be fast OR furious when you're enjoying Haagen-Dazs ice cream. Just ask Vin Diesel, Michelle Rodriguez, and Ludacris.
9. New England Patriots owner Robert Kraft produced a powerful ad through his Foundation to Combat Antisemitism. It stars Snoop Dogg and Tom Brady.
10. Kris Jenner scolds Chris Hemsworth and Chris Pratt in Meta's commercial for its new AI glasses.